Setterr for real estate
The buyer DMed during your open house. Setterr booked the viewing.
A listing reel puts twenty "is this still available?" DMs in your inbox, and you're at a showing for all of them. Setterr answers each one in seconds, asks the screening questions you'd ask, and books the viewing or the call on your calendar — in your voice, with you one tap away.
The DM you didn't have to answer
Saturday, 1:15 PM — you were mid-showing
Is the 3 bed on Elm still available? What's the asking?
It is! Asking is $685k. Quick couple of questions so I can be useful: are you already pre-approved, and what's your timeline — looking to move in the next few months or just starting to browse?
pre-approved, need to be in by end of year
Great — that's a realistic timeline for Elm. I've got viewings tomorrow at 11 and 2. Which works? Here's the calendar to lock one in: [booking link]
Booked: Sunday 11:00 AM · logged in your Setterr inbox
Answered honestly, screened for readiness, booked a time. The same conversation for the other nineteen DMs, at the same moment, while you finished the showing.
Built for how agents actually get leads on Instagram
- Listing inquiries — availability, price, viewing times, answered from your brief and your own past DMs.
- Buyer screening — pre-approval, timeline, must-haves, worked into conversation rather than a form.
- Seller leads — "what's my place worth?" gets a real reply and a booked valuation call, not a link dump.
- Click-to-DM ads — the conversation carries its campaign, so you know which listing ads book viewings.
- Follow-ups — the buyer who "wants to see a few more first" hears from you again on schedule.
- Hot-lead alerts — a pre-approved buyer with a deadline pushes a notification so you can call them personally.
Where a human still matters
Negotiation, showings, and the relationship are yours. Setterr's job is the first line: answer in seconds, screen, book, follow up, and hand you the ready ones with full context in the live inbox. It starts in draft mode so you approve every reply until you trust it, and it connects through Meta's official Instagram API.
See how it works and the flat pricing — $250 a month for 500 conversations, no per-lead fees, so a listing that goes viral doesn't change your bill.
Frequently asked
Can Setterr answer questions about specific listings?
Yes, from the brief you maintain and your own past conversations. Keep listing details current in your playbook and the AI quotes them accurately; anything it doesn't know, it asks you rather than guessing.
Does it book viewings or just calls?
Either. It sends whichever booking link you use — a viewing calendar, a valuation call, or a general intro call — at the right point in the conversation, and bookings sync back when you use Calendly.
What about leads from listing ads?
Click-to-DM ad conversations carry their campaign and keyword into the conversation record, so you can see which listing ads produce booked viewings, not just clicks.
Is it compliant to use AI in real estate DMs?
Setterr connects through Meta's official Instagram API and runs the rules you set — for example, no statements about a property that aren't in your brief. Disclosure is your choice in settings, and you can take over any thread with one click.
Answer every listing DM, even mid-showing
Connect Instagram, let Setterr learn how you talk to buyers, and watch it handle a real inquiry before it goes live.
Start freeFrom $250/mo · draft mode first · official Meta API