Product · updated September 2026

From Instagram sign-in to a booked call, in five steps

Setterr is built to be live in minutes, not weeks. You sign in with Instagram, it learns how you sell from your own conversations, you watch it work on a real thread, and you decide when it goes on autopilot. Here's exactly what happens.

Step 1 — Sign in with Instagram

Setterr connects to your Instagram professional account through Meta's official login. No password sharing, no browser extension, no gray-area automation that risks your account. The connection uses the same Instagram API that Meta gives to every approved business tool, which is why it can read and send DMs on your behalf without ever touching your login.

Step 2 — It learns your voice from your own DMs

The moment you connect, Setterr imports up to 90 days of your Instagram conversations, booked-first, so it studies the threads that actually turned into clients. From those it infers a brief: what you sell, how you answer the price question, which objections come up, and how you talk. You review and edit that brief before anything goes live, and an edit you make always wins over what the AI inferred.

Step 3 — Replay a real conversation

Pick one of your past threads and watch Setterr replay it, showing how it would have answered each message in your voice. It's the fastest way to judge the AI: not a demo script, your actual lead, your actual offer. Nothing is sent; replay is read-only by design.

Step 4 — Test drive it as a lead

Message your setter the way a lead would and see how it qualifies, answers objections, and steers to your calendar. Send it your Calendly or any booking link when it asks, and it will use that link in every real conversation from then on.

Step 5 — Drafts first, then autopilot

New workspaces start in draft mode: the AI writes every reply, you approve each one with a tap. When you've seen enough, flip the autopilot switch and it answers on its own. You can flip it back at any time, and you can take over any individual thread with one click without turning anything off.

What it does once it's live

• Answers in seconds, 24/7 — the 11pm story reply and the Saturday "how much?" both get a real answer while the lead is still on their phone.
• Qualifies with your questions — budget, timeline, fit, whatever you set in your playbook, worked into the conversation naturally rather than as a form.
• Books the call — qualified leads get your booking link at the right moment; bookings sync back so you see who booked from which conversation.
• Follows up — leads that go quiet get a follow-up, and a promised follow-up ("checking in Friday like you asked") goes out on the day you promised.
• Alerts you when it matters — hot leads push a notification to your phone so you can step in personally.
• Attributes every booking — click-to-DM ad conversations carry their campaign and keyword, so you know which ads book calls, not just which ones get clicks.
• Coaches itself — an automated reviewer reads finished conversations and an AI coach suggests playbook rules you can accept or reject.

Your playbook, your rules

Playbook Studio is where you shape the setter: the stages a conversation moves through, the questions it must ask before offering a call, the answers to your common objections, and the lines it must never cross. Every change is versioned, so you can restore an earlier playbook if an edit doesn't land.

You stay in control

Every conversation is visible live in a shared inbox with full history. Take over any thread with one click and the AI steps back for that lead. Broadcasts let you re-engage your DM audience within Meta's messaging policies. And if you want your own AI assistant to read your pipeline, Setterr exposes an MCP endpoint you can connect it to.

See pricing for what's included, or read what a first day looks like for a coach.

Frequently asked