Setterr for clinics
The consultation request came in at 9pm. Setterr booked it.
Clinics, med spas, physios, chiros and dental practices get the same DM: a reel about a treatment, then "do you do this? how much? can I come in this week?" — usually after the front desk has gone home. Setterr answers in seconds, screens for fit, and books the consultation while the person is still deciding.
What it looked like in a live clinic
In a live pilot for a sports-rehab clinic (July 8–23, 2026), Setterr answered every Instagram DM around the clock and booked 22 consultations in the first 16 days. 9.7% of engaged leads booked, against a 1.94% industry average, and 27% reached qualified against 22.9% (2026 SetSmart study of 828k DM conversations). Nothing about the clinic changed except that every message got an answer in seconds.
The DM your front desk didn't have to answer
Sunday, 8:52 PM — clinic closed
saw your reel on shockwave for plantar fasciitis. do you treat that? how much is it?
We do — it's one of the most common things we see. Quick question so I point you at the right option: how long have you had it, and have you had any treatment for it so far?
about 4 months, physio didn't really help
That's a very typical story for the people shockwave works best for. The initial assessment is $120 and includes a treatment plan; most plantar fasciitis cases run 3–5 sessions. Want to grab an assessment this week? Here's the calendar: [booking link]
Booked: Tuesday 10:30 AM · logged in your Setterr inbox
The AI answered the treatment question the way the clinic does, asked the screening question a good receptionist asks, quoted honestly, and booked only when it fit.
Built for how clinics book
- Treatment questions answered accurately — from your own past DMs and a brief you review, not a generic script.
- Screening before booking — the questions that keep the wrong cases off the schedule, worked into conversation.
- Books to your existing calendar — Calendly natively, or any booking link you already use.
- Ad attribution — click-to-DM ads for a treatment carry their campaign into the booking, so you know which promotions fill the diary.
- Follow-ups that happen — "I'll think about it" gets a follow-up; "check with me next week" goes out next week.
- A human one tap away — anything clinical or unusual is flagged, and staff take over with one click in the live inbox.
Keeping it appropriate
Your playbook sets the lines the AI never crosses: no diagnoses, no promises about outcomes, and hand-off to staff on any clinical question. It starts in draft mode, so your team approves every reply until you trust it. And it runs on Meta's official Instagram API — no password sharing, nothing that risks the account.
Read how the setup works, or see the flat pricing: $250 a month for 500 conversations, no per-lead fees.
Frequently asked
Can an AI answer clinical questions in our DMs?
It answers within the lines you set. Most clinics have it explain treatments, pricing and logistics from their own brief, and hand any clinical or diagnostic question to staff. Those hand-offs are flagged in the live inbox and staff take over with one click.
Does Setterr work with our booking system?
Calendly connects natively so bookings sync back to the conversation. Any other booking link works too — the AI sends it at the right moment in the conversation.
How did the clinic pilot perform?
A sports-rehab clinic booked 22 consultations in the first 16 days (July 8–23, 2026) with every DM answered 24/7. 9.7% of engaged leads booked, against a 1.94% industry average.
Will patients know it's an AI?
It learns your clinic's voice from your own DMs and you approve everything before it goes live. Disclosure is your call in settings, and staff can take over any conversation instantly.
Fill the diary from DMs, after hours too
Connect Instagram, let Setterr learn how your clinic answers, and watch it handle a real inquiry before it ever books a patient.
Start freeFrom $250/mo · draft mode first · official Meta API