Setterr for social media marketing agencies
The business owner replied to your ad at 11pm. Setterr qualified them and booked the discovery call.
Agencies live on booked discovery calls, and most are lost between the lead's reply and yours. Setterr answers every Instagram DM in seconds, qualifies against your ICP — niche, budget, capacity to onboard — and books the call, with the campaign attached to the booking.
The DM you didn't have to answer
Thursday, 11:03 PM
saw your ad. we're a med spa doing about 40k/mo, ads have been meh. what do you charge?
Appreciate the straight question — retainers start at $2,500/mo plus ad spend, and we only take clinics where the numbers work. Two quick ones: what's your current monthly ad spend, and do you have capacity for more bookings right now?
about 3k spend and yes we could double bookings
That's a profile we do well with. Discovery calls are 30 minutes — I'll show you what we'd change and you decide. Tuesday 2:00 or Wednesday 11:00? [booking link]
Booked: Tuesday 2:00 PM · logged in your Setterr inbox
Answered from your own brief, qualified the way you would, booked only when it fit — and logged, so you can see it happened.
How it works
- Sign in with Instagram through Meta's official login — no password sharing, no gray-area tools.
- It learns how you answer. Setterr imports up to 90 days of your DMs, booked-first, infers a brief, and you review it.
- Drafts first, then autopilot. Approve replies until you trust it, then flip the switch — with one-click takeover on any thread.
Built for how social media marketing agencies book
- Qualifies against your ICP — Niche, revenue band, ad spend, capacity — your criteria, worked into conversation.
- Answers the price question — Retainer and structure from your brief, with context, never dodged.
- Books discovery calls — Calendly natively or any link.
- Attributes every booking — Click-to-DM campaign and keyword carried into the record, so you scale the ads that book.
- Handles inbound from content and outbound replies alike — The conversation is the same shape once someone replies.
- White-label-friendly control — Live inbox, one-click takeover, draft mode until you trust it.
In Setterr's live workspace, 11.4% of engaged Instagram leads booked a call against a 1.94% industry average — see the benchmarks. See the flat pricing — $250 a month for 500 conversations, no per-lead fees — or how the setup works.
Frequently asked
Can it run on client accounts too?
Each Instagram account is its own Setterr workspace with its own brief and playbook, so an agency can run its own inbox and offer setting to clients on theirs.
Does it handle outbound?
Setterr replies to inbound and to replies on conversations you started; it doesn't cold-DM strangers, which Meta's rules don't allow through the API anyway.
How does attribution work?
Click-to-DM conversations carry Meta's ad referral (campaign, ad, keyword) into the conversation and the booking, and the dashboard reports bookings by campaign.
What's the pricing?
$250/month for 500 conversations or $400 for 1,000, flat — a viral ad week costs the same.
Book more discovery calls from the ads you already run
Connect Instagram, let Setterr learn your pitch from your own DMs, and watch it qualify a real inquiry before it goes live.
Start freeFrom $250/mo · campaign attribution · official Meta API