Guides

Guides to selling through Instagram DMs

Everything we've written about turning Instagram conversations into booked calls, grouped by what you're trying to do. Start with the benchmarks if you want numbers, the playbook if you want a process, and the category guide if you're choosing software.

Start here

Understanding the category

Automation and the rules

The conversation itself

By industry

What the conversation looks like for coaches, agencies, clinics, photographers, real estate agents and more — see who it's for.

Frequently asked

Where should I start?

With the benchmarks if you want to know what a normal Instagram inbox converts, the booking playbook if you want a process to follow, or the AI appointment setter guide if you're choosing software.

Are these guides specific to Setterr?

No. They describe how Instagram DM selling works — the platform rules, the conversation, the numbers — and note where Setterr fits. Most of the advice applies whether you run the inbox yourself, hire a setter, or automate it.

How often are they updated?

Each guide shows its last-updated date. Platform rules and benchmark figures are revised as Meta's documentation and our pilot data change.

See the playbook run on your own DMs

Connect Instagram and Setterr replays one of your real conversations in your voice — before it answers a lead.

Start free

Draft mode first · from $250/mo