Pricing · updated September 2026
One flat price. Every feature. Pick your volume.
Setterr costs $250 a month for up to 500 AI conversations, or $400 a month for up to 1,000. Every plan includes every feature. There are no per-lead fees, no commission on closed deals, and no contract.
Plans
| Setterr | Setterr Growth | |
|---|---|---|
| Price | $250 / month | $400 / month |
| AI conversations | 500 per month | 1,000 per month |
| Replies in your voice, trained on your real DMs | Included | Included |
| Lead qualification with your questions | Included | Included |
| Calendar booking (Calendly or any link) | Included | Included |
| Smart follow-ups on quiet leads | Included | Included |
| Live shared inbox, one-click takeover, hot-lead alerts | Included | Included |
| AI coach + automated conversation reviewer | Included | Included |
| Ad campaign & keyword attribution | Included | Included |
| Broadcasts to your DM audience | Included | Included |
| Contract | None — cancel any time | None — cancel any time |
Both plans are billed monthly. If you cancel, you keep your plan until the end of the month you already paid for. Full details are in the billing terms.
What counts as an AI conversation
One AI conversation is one unique lead your AI handles in a calendar month, however many messages that takes. A lead who asks twelve questions over three days and then books is one conversation. You are never billed per message, per contact, or per booked call.
When you reach your monthly allowance, new leads are held for you in the inbox instead of being auto-answered, so nothing is sent you didn't budget for. Upgrade to Growth in one click if you want the AI to keep going.
What a booked call actually costs
At live pilot volume, Setterr worked out to roughly $6 per booked call. For comparison, a human DM setter typically runs $1,500–4,000 a month plus 5–15% commission, works one shift, and takes weeks to ramp — see the full breakdown in AI vs human appointment setter.
| Setterr | Human DM setter | Per-lead AI tools | |
|---|---|---|---|
| Monthly cost | $250–400 flat | $1,500–4,000 + commission | Scales with every lead |
| A viral week | Same bill | Missed messages | Bigger bill |
| Coverage | 24/7, seconds | One shift | 24/7 |
| Commission | None | Usually | None |
Free trial: prove it before you pay
You don't need a card to start. The free trial lets you connect Instagram, import your voice from your own DM history, replay a real past conversation to see how the AI would have handled it, and run test conversations against a pretend lead. It also drafts replies to your first 25 real DM conversations in draft mode — nothing sends until you tap approve. When you're ready for it to answer real leads on its own, you pick a plan.
Why flat pricing, not per lead
Instagram doesn't deliver leads evenly. One reel can put two hundred DMs in your inbox overnight, and most of them deserve a reply even though only some will book. A per-lead meter punishes the exact week your content works. A flat plan means a viral week costs the same as a quiet one, up to your allowance, so you never hesitate to let the AI answer everyone. That reasoning is spelled out in our Setter AI comparison.
Frequently asked
How much does Setterr cost?
Setterr is $250 per month for up to 500 AI conversations, or $400 per month (Setterr Growth) for up to 1,000. Both plans include every feature. There are no per-lead fees, no commission, and no contract.
Is there a free trial?
Yes. Without entering a card you can connect Instagram, import your voice, replay a past conversation, run test conversations, and have the AI draft replies to your first 25 real DM conversations in draft mode. Real leads are answered automatically once you choose a plan.
What happens if I go over my conversation allowance?
New leads are held in your inbox rather than auto-answered, so you are never billed for volume you didn't plan for. You can reply to them yourself or upgrade to Setterr Growth in one click to keep the AI running.
Can I cancel any time?
Yes. Setterr is billed monthly with no contract. If you cancel, your plan stays active until the end of the month you already paid for.
Do you charge commission on closed deals?
No. Setterr never takes a percentage of your revenue. The price is the same whether the AI books five calls or five hundred.
Start free, upgrade when it's booking
Connect Instagram, watch Setterr draft replies to your real DMs, and pay only when you're ready to put it on autopilot.
Start free$250/mo · 500 conversations · every feature · cancel any time