Setterr answers your Instagram DMs in seconds, qualifies every conversation, follows up with the ones that go quiet, and books sales calls around the clock, in your voice, on your calendar.
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5× industry rate
9.7% of engaged leads booked a call, vs the 1.94% industry average¹
22 calls booked
in the first 16 days of a single-clinic pilot, with every DM answered 24/7
27% qualified
of engaged leads reached sales-qualified, vs 22.9% industry average¹
Live pilot data, Jul 8–23 2026, DM-attributed bookings for a sports-rehab business. ¹Industry averages: 2026 SetSmart study of 828k DM conversations across 391 businesses.
Setterr connects to your Instagram account through Meta's official API, learns how you sell from your own conversations, and works every DM the way your best setter would — then hands you the hot ones.
Meta's official login — no password sharing, no browser extensions. Connected in under a minute.
Setterr imports up to 90 days of your own DMs, booked-first, and infers how you sell. You review and edit the brief.
Replay a real thread, test-drive it as a lead, approve replies in draft mode, and flip the switch when you trust it.
Replies in seconds, 24/7
The 11pm story reply and the Saturday "how much?" both get a real answer while the lead is still on their phone.
Qualifies with your questions
Budget, timeline, fit — worked into the conversation naturally, never as a form.
Books to your calendar
Calendly natively, or any booking link, offered once the lead is qualified. Bookings sync back to the thread.
Follows up on schedule
Quiet leads get a nudge. A promised follow-up goes out on the day you promised it.
Hot-lead alerts, one-click takeover
Your phone buzzes when a lead turns hot, and you can step into any thread instantly from the live inbox.
Official Meta API, draft mode first
Nothing sends until you approve it, and the connection is the same one Meta gives every approved business tool.
Two questions and we'll build a demo around your offer, your tone, and your leads.
What kind of business do you run?
A human setter runs $2,000–4,000 a month. Setterr books the same calls for a flat rate.
Setterr
Your AI setter, live on your Instagram DMs.
$250/mo
Setterr Growth
Double the allowance for busier inboxes.
$400/mo
Free trial: test your setter and train its voice before you pay. Real DMs go live on the plan.
An AI conversation = one unique lead your AI handles in a calendar month, never billed per message. At pilot volume it works out to roughly $6 per booked call.
Billed monthly, no contract. Cancel any time and keep your plan to the end of the month. Billing terms
Evan
@evan.scales
Bookings basically doubled. We were closing 3 a day on average, now we're closing 6.
Andres
@andres.growth
Record month: 93 calls booked from the AI this month alone.
Erin
@erinavery.co
22 calls in the last 7 days vs 13.8 average with the VAs over the previous six weeks.
Ethan
@ethanbuilds
Booked us 11 calls today on autopilot. 3 closes from yesterday's sets already collected.
Jeffrey
@jeffreymedia
Another hit with the follow-up sequence: 5 deals closed this week straight from revived DMs.
Nick
@nickderenzo
Doubled my previous best month with the exact same ad spend.
Setterr is an AI appointment setter for Instagram DMs. It answers every DM in seconds in your voice, asks your qualifying questions, books sales calls on your calendar, and follows up with leads that go quiet — with you one click away from any conversation.
When you sign in with Instagram, Setterr imports up to 90 days of your own DM conversations, booked-first, and infers how you sell: your offer, your answers to the price question, your objection handling. You review and edit that brief before anything goes live.
Not until you say so. New workspaces start in draft mode, where every reply waits for your tap. Autopilot is a switch you turn on when you've seen enough, and you can turn it off — or take over any single thread — at any time.
$250 per month for up to 500 AI conversations, or $400 per month for up to 1,000. Every feature is included on both plans. No per-lead fees, no commission, no contract, and a free trial before you pay.
Yes. Setterr connects through Meta's official Instagram login and Messaging API. It never asks for your password and never uses browser extensions or session-cloning tools that put accounts at risk.
Calendly connects natively so bookings sync back to the conversation. Any other booking link works too — the AI sends it at the right moment, after the lead is qualified.
New to the category? What is an AI appointment setter?
Connect Instagram, teach it your voice, and watch the calendar fill.
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